Proposal writing can either create increased profits or drain your resources, time, and budget.
Squeezing profits from your proposal writing efforts demands paying attention to three significant disciplines.
The sales skills required to sell on paper, however, differ vastly from the skills mentioned above for selling in person.
When selling in person or on the phone, sales people can benefit by observing body language, tone, and verbal and non-verbal cues.
Selling on paper or via e-mail, without these benefits, must rely on a keen sense of client priorities. In proposals, sales people must match what clients see in their heads with the pictures the words paint.
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