THE FIRST WORD IN "PROPOSAL" IS "PRO"

Successful Proposal Writing requires a professional approach in three significant areas: Proposals, Writing, and Selling.

PROPOSALS

Sales, Marketing, and Writing Professionals need to know, understand, and focus on very specific qualities that all successful, profitable, image-building proposals display.

Without those qualities, proposal writing turns into wasted time and erosion of image. These qualities separate proposals from bid responses, brochures, and spec sheets.

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WRITING SKILLS

If you are in sales, you are probably proud of the company you work for and the products or services you sell. In your own modest way, you are probably proud of your sales skills and your success.

As a professional salesperson, you should include writing skills as a clear example of your selling skills. The proposals you write become a "product" you want your clients and customers to buy.

SELLING SKILLS

The third component - selling - is often neglected in proposals.

You may do a great job of selling your clients in person or on the phone. But, do the proposals you send or deliver match your oral skills?

Proposals actually sell for you when you are not in front of your clients. Do you want to gamble sales on proposals that do not live up to the pride you take in your company, your products or services, and yourself?

What is your close ratio with proposals telling you about the quality and power of your proposals? If you invest time and effort in creating proposals, you should get a Return On Your Investment.